Overview
A long-standing retail e-commerce platform serving customers, technicians, and retailers needed a significant modernisation to tackle high operational costs, frequent outages, slow performance, and poor mobile usability. The goal was to enhance customer experience, cut costs, and increase revenue.
Challenges
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High Operational Costs: Outdated data centres with frequent outages, resulting in lost revenue.
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Fragmented Data Management: Inefficient and difficult-to-optimise data.
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Rigid Software Architecture: Cumbersome system that was time-consuming to update.
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Slow Search Performance: Inefficient search functionality, frustrating customers.
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Poor Mobile Experience: Platform not optimised for mobile devices.
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Obsolete Technology: Slow, inefficient technology stack hampering scalability.
Solutions
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Cloud Migration to AWS: Reduced infrastructure costs by 10X and improved uptime.
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Modernised Data Management: Streamlined operations for better performance.
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Microservices Architecture: Enabled faster updates and higher flexibility.
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ElasticSearch Implementation: Boosted search speed and user satisfaction.
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Mobile-First Redesign: Optimised the platform for both mobile and desktop devices.
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Upgraded Technology Stack: Tools like Node.js and GraphQL improved scalability.
Benefits
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10X Cost Reduction & 24/7 Uptime: Lower costs and uninterrupted service, driving consistent sales.
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Faster Updates & Better UX: Boosted conversion rates and more first-visit purchases.
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Improved Search Performance: Increased site traffic and enhanced user engagement.
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Mobile-First Approach: Increased mobile transactions, driving revenue growth.
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Data-Driven Decisions: Better insights into customer behaviour and inventory management.
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Enhanced SEO: Boosted organic traffic and higher revenue from improved visibility.
The platform’s modernisation resulted in significant cost savings, improved performance, and enhanced customer experience, positioning it for long-term success in a competitive market.
