Overview
A very large US-based group of country clubs sought to enhance member engagement and improve operational efficiency through a self-serve mobile application. Building on a previously migrated cloud-based Data Management system, the goal was to empower members to manage their own reservations (golf course and dining) and payments seamlessly.
Challenges
The clubs faced several challenges:
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Data Acquisition & Standardisation: Membership benefits were stored in unstructured formats, requiring extraction and structuring for a reliable database.
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Data Consolidation: Integrating membership and amenity data, while enriching it with key details like expiration dates and availability, posed complexity.
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Mobile App Integration: Ensuring real-time data flow, security, and platform compatibility for iOS and Android was a critical hurdle.
Solution
2PiRad and iMiDiA partnered together to create an optimum solution:
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Data Preparation: Used Natural Language Processing to extract and structure membership data, while conducting surveys to gather and standardise amenity information.
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Data Consolidation: Built a unified model connecting membership, benefits, and amenities, enriched with relevant data points.
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Mobile App Development: Developed an intuitive, cross-platform app offering real-time reservations, benefit searches, and profile management, powered by meaningful and accurate data.
Benefits
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Operational Efficiency: Significantly enhanced operational efficiency and reduced errors and time.
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Enhanced Member Experience: Real-time access to reservations and payments streamlined member services and provided members with a much smoother experience.
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Data-Driven Insights: The unified data enabled targeted marketing and personalised experiences, resulting in enhanced revenue streams.
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Increased Engagement: Push notifications and real-time updates fostered higher member interaction, with positive feedback in app stores reflecting the project's success.
